Customers do not only type a few words into Google anymore.
They check Maps. They compare reviews. They ask AI tools for recommendations. They search by suburb, service, problem, and urgency.
SEO/GEO brings those search behaviours together.
The work combines traditional SEO, local search optimisation, Google Business Profile support, and content structured for AI-assisted discovery.
SEO/GEO
Search Has Changed
What SEO/GEO Covers
Google Search
Improve how your service pages, location pages, content, and technical setup appear in traditional search results.
Google Maps
Strengthen your local presence through Google Business Profile work, local relevance, consistent business details, and location-focused content.
AI Search
Structure useful, clear content that gives AI platforms a better chance of understanding your business and referencing it in relevant answers.
Website Authority
Build stronger trust signals through internal links, directories, citations, brand mentions, and relevant backlinks.
What Is Included
Depending on your package and current setup, the work may include:
technical SEO checks
keyword and customer search research
service and location keyword mapping
prompt-style AI query research
page title and meta description updates
service page improvements
local landing page planning
Google Business Profile guidance
internal linking
FAQ and answer-led content
schema recommendations
citation and directory work
authority-building activity
competitor visibility checks
monthly reporting and next actions
The exact work changes by business. A single-location plumber does not need the same plan as a multi-location clinic or professional services firm.
SEO/GEO Packages
SEO/GEO suits businesses that rely on customers finding and comparing local providers.
That includes:
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builders and renovation firms
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plumbers, electricians, and roofers
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landscapers and property services
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clinics and health providers
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accountants and advisers
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consultants and agencies
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other service-led businesses across New Zealand and Australia
It is especially useful when your business offers several services, covers multiple suburbs, or competes in a crowded local market.
Starter
From NZ$950 per month, plus GST
For smaller local businesses that need a cleaner search foundation.
Best suited to businesses with a limited service area, a smaller website, or basic SEO issues that need sorting before broader growth work begins.
Advanced
From NZ$1,450 per month, plus GST
For established businesses competing across several services, suburbs, or more crowded local search results.
Includes deeper service-page work, local content planning, internal linking, schema direction, AI search research, and competitor checks.
Premium
From NZ$2,750 per month, plus GST
For larger, multi-location, or highly competitive businesses that need broader monthly work across search, Maps, AI visibility, content, and authority.
Final recommendations depend on your market, website condition, locations, and competition.
SEO and AI Search Optimisation in Practice. Some Featured Case Studies
See how focused search, local visibility, and AI-ready content work can help service businesses show up more clearly across Google, Maps, and emerging search platforms.
A forklift and material handling provider wanted to stay visible as more buyers began using AI platforms to research equipment, servicing and hire options. The campaign focused on conversational content, stronger FAQs, schema markup, LLMs.txt guidance, citations, backlinks and natural brand mentions, all aimed at helping AI systems better understand and reference the business.
From April to August 2025, the website recorded 327 sessions from AI platforms and attracted 165 GEO users, with engagement reaching 69.11%. The business also gained stronger visibility across AI Overviews, ChatGPT and Perplexity, including brand mentions, link presence and Top 3 visibility across three AI platforms.
Forklift Hire & Servicing
From AI Search Visibility to 327 New Sessions
A culinary school wanted to stay visible as more people began using AI tools to find classes, team-building activities, gift ideas and local experiences. The work focused on stronger content, better FAQs, schema markup and LLMs.txt guidance, helping AI platforms understand the business and reference the right pages.
Across the campaign period, the website generated 271 sessions and 191 new users from AI-driven platforms, along with 9 purchases and $2,863 in attributed revenue. The business also built a stronger presence across AI Overviews, ChatGPT and Perplexity, with growing brand mentions, links and Top 3 visibility in AI-generated answers.
Culinary School
Turned AI Search Into Bookings
A safety training organisation wanted to protect its search visibility as more customers began using AI platforms to research courses, compare providers and find trusted answers. The campaign went beyond standard SEO, improving on-page content, schema markup, FAQ structure, authority signals and guidance for AI crawlers.
Within four months, the website recorded 1,552 sessions from AI platforms, attracted 757 new users, generated 346 key events and delivered 46 purchases attributed to AI-driven search. It is a clear example of how SEO/GEO can help a well-established business stay visible across both traditional search and the newer places customers now look for answers.
Safety Training Organisation
From Zero AI Traffic to 46 Purchases in Four Months
Ready to Improve Your Visibility?
Tell me where you operate, which services matter most, and where your business is struggling to show up.
I will review the current setup and recommend the most sensible next step.
Let's Talk
Contact us today to discuss your marketing needs.
Get Found Where Customers Search
SEO/GEO helps your business appear across Google Search, Google Maps, local listings, and AI tools such as ChatGPT. Rather than treating each channel separately, I build one joined-up visibility plan around your services, locations, customers, and the questions people ask before they enquire.